💌 Founder Letters

Skip discount emails.
Build loyalty with the stories only you can tell.

Customers don't become attached to products alone. They connect with the people and message behind them. You answer a few questions about yourself. We turn your story into an email customers won't forget.

Heart-shaped package wrapped in kraft paper, labeled To: someone who cares
Inbox where a personal Hearth Roasters email stands out among discount subject lines

On Black Friday, he said 'No'

I'll admit it. When my client told me he didn't want to run a discount, I thought he was crazy.

Instead, he wrote a deeply personal email about how the 2024 election and the changing world had been weighing on him.

It became one of his best-performing campaigns.

That's when I realized customers don't just want another reason to buy. They want another reason to care.

How founder letters are born

  1. Receive one personal question

    Questions designed to uncover stories, not marketing copy.

  2. Answer in your own words

    Voice notes, bullet points, messy thoughts. We'll take it from there.

  3. Send something only you could have written

    Turn another campaign into a reason to come back.