5 Persuasion Tactics for Email Marketing [Copy Breakdown]
Every day we're getting promotional emails from different companies. Sometimes we are given a discount. However, we don't often see a long email that is entirely a sales pitch. The email that I chose for this breakdown is from a very talented duo Amy Hoy and Alex Hillman. They run a marketing course called Stacking the Bricks. You can find the whole email here. Since the email is very long I picked 6 tactics that make the email sell.
1. Create Scarcity
It is always helpful to create a sense of urgency when it comes to sales. The phrase for the first time of the year surely adds a feeling that the offer is rare and hence more valuable.
2. Eliminate Doubt
An important part of sales is eliminating objections. A customer might say Yeah, this sounds good but... Figure out what these doubts might be, say them out-loud and simply explain why they are not valid.
This email provides several testimonials. It hints on the value of the course and gives you an idea that you can do it too.
4. Create a Push
Being too salesy might backfire. To protect yourself you can create a push. How? Just show your doubt that the product might be not for them. That does 2 things. It eliminates bad customers that you don't want. And it gives you more trust from customers.
5. Price Objection
Sometimes customers think that a product/service is expensive. In that case you have to help buyers think differently about it. Don't ever let the number be seen as just a number. If people buy on value let them realize how your product/service is more valuable by creating a simple ROI comparison.