5 Persuasion Tactics for Email Marketing [Copy Breakdown]
Every day we're getting promotional emails from different companies. Sometimes we are given a discount. However, we don't often see a long email that is entirely a sales pitch. The email that I chose for this breakdown is from a very talented duo Amy Hoy and Alex Hillman. They run a marketing course called Stacking the Bricks. You can find the whole email here. Since the email is very long I picked 6 tactics that make the email sell.
1. Create Scarcity
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F1d40d9f9-a3a0-4eb2-a207-59003195d8ba%2F1_5.png?table=block&id=2a189530-71fc-41e8-9222-bcfa165d608c&cache=v2)
It is always helpful to create a sense of urgency when it comes to sales. The phrase for the first time of the year surely adds a feeling that the offer is rare and hence more valuable.
2. Eliminate Doubt
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fb072d064-4a5d-4f46-961b-5d8c354fdd7d%2F4_3367.png?table=block&id=ed2fde9d-d84e-47c6-9e57-ef4a8dd3b650&cache=v2)
An important part of sales is eliminating objections. A customer might say Yeah, this sounds good but... Figure out what these doubts might be, say them out-loud and simply explain why they are not valid.
3. Testimonial
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fb3191735-a2a7-4d48-9b6c-e1a4d4deb3ce%2F6_961.png?table=block&id=39d4e66d-c8d3-410f-9fa5-ea8e7c8c3687&cache=v2)
This email provides several testimonials. It hints on the value of the course and gives you an idea that you can do it too.
4. Create a Push
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F1c71b8b3-c2a4-44a8-84e9-7228983ba9b7%2F7_1.png?table=block&id=217e25b6-5cf2-4d1b-8fa0-42cf26804fb0&cache=v2)
Being too salesy might backfire. To protect yourself you can create a push. How? Just show your doubt that the product might be not for them. That does 2 things. It eliminates bad customers that you don't want. And it gives you more trust from customers.
5. Price Objection
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F35bb1860-2df3-418a-960a-8a2599fe8eaa%2F5_935.png?table=block&id=4eb646a2-f889-4559-b9c6-3bf3ed810f96&cache=v2)
Sometimes customers think that a product/service is expensive. In that case you have to help buyers think differently about it. Don't ever let the number be seen as just a number. If people buy on value let them realize how your product/service is more valuable by creating a simple ROI comparison.