6 Alternative CTAs to “BUY NOW”

We always strive to make the copy more impactful. I often see attention-grabbing headlines, smart copy, but some CTAs are often lacking. I decided to find some alternatives to the "BUY NOW" CTA. After analyzing dozens of emails, I found some that might provide new ideas. Catch some inspiration ✨


1. Reiterate the product

By the time your readers reach the end of the email, they might forget what an excellent product you offer. Be sure to remind them.

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2. Reemphasize the discount

Do you have an appealing offer? Make it more explicit. A 50% discount is attractive, but saving $8 is more tangible.

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3. Remind about the distribution methods

Does the business offer pickup and delivery? This Call to Action can communicate that and encourage orders.

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4. Help to find the location

Do you need a CTA for a business with multiple locations around the city? A Call to Action displaying all possible locations can drive foot traffic.

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5. Display categories

Do you have multiple categories on your website? You can make them more accessible with this Call to Action.

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6. Bring up the value

Remember, people purchase your product because they want a solution to a problem. Communicate to them how your product meets their needs.

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Make it explicit with a clear brief

I encourage you to try some of these out for your next campaign. If you work with a copywriter, you can make it clear what type of CTAs you would like to see using my free brief template. 👇👇👇


Get a FREEBIE Email Brief Template

A good brief can save you hours while making the final result better. Having crafted hundreds of emails for clients like Hello Fresh, I want to share my Notion brief template that will set your team up for success.