6 Alternative CTAs to “BUY NOW”
We always strive to make the copy more impactful. I often see attention-grabbing headlines, smart copy, but some CTAs are often lacking. I decided to find some alternatives to the "BUY NOW" CTA. After analyzing dozens of emails, I found some that might provide new ideas. Catch some inspiration ✨
1. Reiterate the product
By the time your readers reach the end of the email, they might forget what an excellent product you offer. Be sure to remind them.
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F073c64b2-3ae6-4ceb-b202-e5bae9b130ef%2F7730c576-1ed3-428c-b79d-b4602237581d%2Fc026264a81cf409791494d23f1f9e02f-1.png?table=block&id=8583209a-8366-4b81-9413-7077a966c7f4&cache=v2)
2. Reemphasize the discount
Do you have an appealing offer? Make it more explicit. A 50% discount is attractive, but saving $8 is more tangible.
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F073c64b2-3ae6-4ceb-b202-e5bae9b130ef%2F3c690d09-086c-4b4e-b8b7-bc96d49d3c70%2Fc026264a81cf409791494d23f1f9e02f-2.png?table=block&id=99a6b8f5-f91f-4b4f-9e0e-377ad014781d&cache=v2)
3. Remind about the distribution methods
Does the business offer pickup and delivery? This Call to Action can communicate that and encourage orders.
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F073c64b2-3ae6-4ceb-b202-e5bae9b130ef%2Fc702f29b-900c-488a-b15e-0322fc038337%2Fc026264a81cf409791494d23f1f9e02f-3.png?table=block&id=f4bc1941-49aa-4b84-8920-c6aaf47ce10d&cache=v2)
4. Help to find the location
Do you need a CTA for a business with multiple locations around the city? A Call to Action displaying all possible locations can drive foot traffic.
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F073c64b2-3ae6-4ceb-b202-e5bae9b130ef%2Ffecb8c75-b0c2-44fe-8c6b-2d758479aeac%2Fc026264a81cf409791494d23f1f9e02f-4.png?table=block&id=4c38803c-d8f3-4417-b473-b911ab6e8e45&cache=v2)
5. Display categories
Do you have multiple categories on your website? You can make them more accessible with this Call to Action.
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F073c64b2-3ae6-4ceb-b202-e5bae9b130ef%2F2b3e137c-0be0-43ba-8423-949d99682107%2Fc026264a81cf409791494d23f1f9e02f-5.png?table=block&id=073a5dd6-600b-4145-a661-7eec68ccc9a7&cache=v2)
6. Bring up the value
Remember, people purchase your product because they want a solution to a problem. Communicate to them how your product meets their needs.
![notion image](https://www.notion.so/image/https%3A%2F%2Fprod-files-secure.s3.us-west-2.amazonaws.com%2F073c64b2-3ae6-4ceb-b202-e5bae9b130ef%2F89d21bab-2003-43a6-aa6b-edb98495afc9%2Fc026264a81cf409791494d23f1f9e02f-6.png?table=block&id=0c61b8c5-c74d-4b51-a2f6-0c6b05df4dcc&cache=v2)
Make it explicit with a clear brief
I encourage you to try some of these out for your next campaign. If you work with a copywriter, you can make it clear what type of CTAs you would like to see using my free brief template. 👇👇👇