AIDA (Attention, Interest, Desire, Action) Email Example
As I was doing research on email campaigns for Mom's day I stumbled upon a really good example from a pizza delivery company Slice. It made me think of a sales model abbreviated as AIDA. It stands for Attention, Interest, Desire, and Action. Here's a breakdown of this email according to this model.
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F709deefc-123e-4b12-b0de-26bb776df526%2Fa509dfc8401044e48e8b1cbefbf6ccc8.png?table=block&id=295defc9-901d-4270-b061-bf37c02113d4&cache=v2)
Hopefully it was helpful for you and can apply AIDA to your next email campaign.