AIDA (Attention, Interest, Desire, Action) Email Example

As I was doing research on email campaigns for Mom's day I stumbled upon a really good example from a pizza delivery company Slice. It made me think of a sales model abbreviated as AIDA. It stands for Attention, Interest, Desire, and Action. Here's a breakdown of this email according to this model.

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Hopefully it was helpful for you and can apply AIDA to your next email campaign.

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