Animation Template for a Header That Gets Attention
Recently I stumped upon a very well designed email from a creative agency called MATTE Projects. What got my attention the most is the animated header. It really sticks out and makes the reader curious about the rest of the content.
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fe816ade2-b9bf-4dc0-83fe-be2a88f00427%2FStrip.gif?table=block&id=37a1fcfc-2684-4ff7-b3e5-cc7fc7687a42&cache=v2)
How was it achieved
Here I would like to show how this effect was achieved in After Effects. I also included the file at the end so that you can use it for your project with just a few adjustments.
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F871a76d6-51e4-4048-97ce-b2396f0e895e%2F6960e05465fb418fa208e9d3dd0f7d1a.png?table=block&id=c577b9e5-be7b-4f0d-b624-b4dd74ebf63d&cache=v2)
First I created a 3 seconds-long composition with 8 Frame Rate.
Then I added a white Solid Layer and a Text Layer.
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Ff9d87938-f773-4bbb-b9f3-bb3ccb4c9966%2F6960e05465fb418fa208e9d3dd0f7d1a-1.png?table=block&id=10275c25-7c9a-417d-aff8-959028cd9c3c&cache=v2)
The basic idea is to write the text several times and then animate its X-position. The text goes from right to left. In my case the text says: "Milky Mail Milky Mail Milky Mail Milky Mail". Feel free to change the text, but write it twice or more (if your text is short)!
The X-position has only 2 animation keyframes. The trick is to make sure that the first and the last frames look identical. That way the animation will loop seamlessly.
MP4 → GIF
Obviously, you'd need a Gif file to insert it into your email. I used this website to get the trick done.
Download 🔗
Play with the file yourself and make your next animation to stand out.