Subject line: Open this for 40% + 20% & gifts from $10 NOW


Why this email is great

Two things in this email jump out at me. First is the GIF at the top of the email. It teases the products well while communicating the idea of Black Friday. The second is a collection of thoughtful CTAs. If you scroll through the email, you can find CTAs that work as an invitation to enter the site and browse something relevant. The best example here is the category section.